// website revamp proposal — may 2026
Website Revamp &
Digital Experience.
Digital Experience.
A proposal to modernise chillimanis.com.sg — elevating the customer journey, mobile experience, and conversion performance.
Prepared for Chilli Manis
May 2026
// executive summary
Building on an
Already Strong
Foundation.
Already Strong
Foundation.
Chilli Manis already has a trusted reputation, strong brand presence, and a well-established catering offering.
The opportunity is to modernise the digital experience — customer flow, mobile experience, and conversion journey.
The goal is not to reinvent what already works — it's to elevate and make it easier for customers to discover and act.
Screenshot capture — May 2026
5
// opportunities
Current Website
Opportunities.
Opportunities.
Five areas where targeted improvements will directly impact customer experience and conversion.
01
Mobile Experience
Homepage is content-heavy on mobile, making key actions less immediate for visitors.
02
Customer Journey
The path from browsing → enquiry can be simplified to reduce drop-off.
03
CTA Visibility
Important actions can be surfaced more strategically throughout the experience.
04
Visual Hierarchy
Certain sections can be modernised to improve readability and content focus.
05
Scalability
A stronger digital foundation to support ecommerce, loyalty, and future growth.
// objectives
What We're
Here to Solve.
Here to Solve.
01
Improve User Experience
Create a clearer, smoother browsing journey from discovery to action.
02
Mobile-First Experience
Optimise for the majority of visitors browsing on phone.
03
Improve Conversion Flow
Reduce friction between browsing and enquiry or order.
04
Modernise Brand Experience
Elevate digital presentation to match the brand's quality.
05
Build for Future Growth
Create a scalable digital foundation for ecommerce and loyalty.
// recommended direction
Evolve, Don't
Reinvent.
Reinvent.
Our recommendation is to modernise the experience while preserving the trust and familiarity Chilli Manis has already built over the years.
Same brand soul. Stronger digital form.
Focus Areas
Simplified navigation & information architecture
Faster, clearer path to enquiry or order
Mobile-first UX designed for phone-first visitors
Cleaner content prioritisation per page
Improved visual consistency across all pages
Preserving SEO equity and brand recognition through a structured migration plan.
// approach
How We Work.
A structured five-phase approach that keeps you informed and in control at every step — from discovery to go-live.
Phase 01
Discovery & Planning
Stakeholder alignment · UX planning · sitemap refinement · current review
1 Week
Phase 02
UI/UX Design
Wireframing · user flow planning · visual direction · responsive design
2–3 Weeks
Phase 03
Development
Frontend & backend · CMS integration · responsive optimisation · performance improvements
4–6 Weeks
Phase 04
QA & Launch
Device & browser testing · performance checks · SEO basics · launch support
1 Week
Phase 05
Future Growth
Analytics · ecommerce enhancement · loyalty ecosystem · mobile opportunities
Optional
// ux journey
Suggested User
Journey Improvements.
Journey Improvements.
Current Flow
Homepage
Browse
Scroll
Find CTA
Enquiry
5 steps · high friction · no intent segmentation
Recommended Flow
Homepage
Intent
Offering
Action
4 steps · intent-first · direct path to enquiry
Suggested entry points —
Corporate Catering
Wedding Catering
Buffet Packages
Quick Enquiry
VD
// visual direction
Elevated. Warm.
Conversion-First.
Conversion-First.
A refined, modern digital identity that retains the trusted warmth Chilli Manis customers already love — built to convert.
01 — Typography
Serif headline.
Clean body.
Clean body.
Premium serif for large display. Legible sans-serif for body copy. Generous line-height — no crowding.
Aa — Catering Excellence
Aa — Body copy, clear and readable
02 — Colour & Tone
Bold magenta.
Teal contrast.
Teal contrast.
Chilli Manis' existing palette — deep magenta as the hero, charcoal for depth, teal as a secondary accent. Retained and refined.
White
Charcoal
Magenta
Teal
03 — Layout Posture
Whitespace.
Photography-led.
Photography-led.
Structured grid, generous whitespace, real food photography centre stage. Content leads — UI recedes.
// scope of work
What's
Included.
Included.
Core scope delivers a fully designed, developed, and deployed website ready to convert.
Core Scope — Included
01
UX review & planning
02
UI/UX design — all pages
03
Responsive website development
04
CMS implementation
05
Performance optimisation
06
SEO fundamentals migration
07
QA & deployment support
Optional Add-Ons
Ecommerce / Online Ordering
Cart, menu ordering, and payment gateway integration
Loyalty & Membership System
Repeat customer rewards and account management
CRM Integration
Lead capture, follow-up automation, and pipeline management
Mobile App Ecosystem
iOS + Android native app with push notifications
// timeline
8–10 Weeks
to Launch.
to Launch.
A realistic, structured timeline with clear phase gates. No surprises — you know where we are at every step.
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Wk 9
Wk 10
Discovery
UI/UX Design
Development
QA & Launch
Estimated total: 8–10 weeks from project kickoff to go-live handoff.
S$
// investment
Project Investment.
Three scope options — choose the level that matches where Chilli Manis is today and where you want to grow.
Option A
Website Revamp
Best for modernisation — updated UX, visual design, and improved performance.
Starting from
SGD 5k–8k+
Option B — Recommended
Website + Ecommerce
Full revamp with online ordering or payment functionality. Best for catering bookings and revenue growth.
Starting from
SGD 8k–15k+
Option C
Digital Ecosystem
Website + Ecommerce + CRM + future mobile possibilities. Full digital transformation scope.
Scope & pricing
Custom
All options include QA, SEO fundamentals, and go-live support
// why us
Why Work With
Tech Canvas Studio.
Tech Canvas Studio.
We build for outcomes, not deliverables. Every decision we make is grounded in what helps your business grow.
Business-Focused UX
We design for user experience that directly supports business outcomes — enquiries, bookings, and conversion.
Modern Digital Execution
Clean, scalable, and mobile-first. Built with modern technology that performs and is easy to maintain and grow.
Long-Term Partnership
Designed to evolve alongside your brand — we're a partner, not just an agency delivering a handoff.
// next steps
Let's Get Started.
We're excited about the opportunity to help elevate Chilli Manis' digital experience. Here's what happens next:
01
Discovery Call
Align on goals, timeline, and scope priorities with the Chilli Manis team.
02
Requirement Alignment
Confirm pages, features, content needs, and integration requirements.
03
Scope Confirmation
Final scope locked — which option (A, B, or C) and any custom additions.
04
Proposal Finalisation
Formal proposal and contract issued based on agreed scope.
05
Project Kickoff
Discovery workshop begins — and we start building together.
techcanvasstudio.com